In a stunning reversal of fortune, Beyond Meat stock has surged over 1,000% in just a few days, catapulting the once-beleaguered plant-based meat company back into the financial spotlight. This explosive rally, reminiscent of the GameStop saga, is being driven not by fundamentals, but by a tidal wave of social media hype and retail investor frenzy.
What’s Driving the Beyond Meat Stock Surge?
The catalyst for this unprecedented rally appears to be a potent mix of factors. First, Beyond Meat was recently added to a popular “meme stock” exchange-traded fund (ETF), instantly granting it access to a new pool of speculative capital . Second, rumors and unconfirmed reports of a major new deal with Walmart have circulated widely on social media platforms like Reddit and YouTube, further stoking investor excitement .
Traders are sharing videos and posts urging others to buy the stock, creating a classic fear-of-missing-out (FOMO) scenario that has overridden traditional market analysis . This social media buzz has been the primary engine of the stock’s meteoric rise.
Beyond Meat Stock: By the Numbers
The sheer scale of the move is staggering. From its lows just days ago, the stock has climbed over 1,000%, with a single trader reportedly making a $10 million profit from the surge . On October 22, 2025, the stock traded as high as $8.74, with a massive volume of approximately 680 million shares changing hands, signaling intense market activity .
| Metric | Value (as of Oct 22, 2025) |
|---|---|
| Current Price | $5.69 |
| Intraday High | $8.74 |
| Trading Volume | ~680 million shares |
| Market Cap | ~$1.5 billion |
Is This a New Era for Meme Stocks?
This event is not happening in a vacuum. Analysts have noted a broader resurgence of meme-stock mania in the latter half of 2025, fueled by a new generation of retail investors and powerful social media communities . The Beyond Meat rally is the most dramatic example yet of this renewed trend, showing that the power of online coordination to move markets is far from dead.
What’s Next for Beyond Meat Investors?
While the short-term gains are undeniable, experts urge extreme caution. The company’s underlying business has faced significant challenges in recent years, including declining sales and intense competition . This rally is almost entirely sentiment-driven, making it highly volatile and susceptible to a sharp reversal. Investors are advised to remember that hype-driven investing carries substantial risk, and what goes up 1,000% can just as quickly come crashing down.
