Urla—a sun-drenched peninsula on Turkey’s Aegean coast—is quietly rewriting the country’s wine story. Once overlooked in favor of more famous Mediterranean resorts, this lush district near Izmir is now emerging as a must-visit destination for oenophiles, food lovers, and slow-travel seekers alike.
Table of Contents
- Why Urla Is Turkey’s Next Great Wine Region
- The Urla Vineyard Route: A Wine Lover’s Dream
- Terroir & Climate: Why Grapes Thrive Here
- Beyond Wine: Gastronomy, Beaches, and Olive Groves
- How to Plan Your Urla Wine Escape
- Sources
Urla: Turkey’s Answer to Napa—With an Aegean Twist
Tucked just 45 minutes from Izmir, Urla feels worlds away from Turkey’s bustling tourist hubs. Rolling hills dotted with ancient olive trees, fields of wild lavender and poppies, and a coastline kissed by the azure Aegean Sea set the scene. But what’s truly captivating travelers is its renaissance as a wine region.
“Urla has a very old history of viticulture,” says Ceylan Ertorer Diaz Leon, co-founder of Hus Winery. Her husband, Juan Pablo—a Chilean with deep roots in winemaking—was so inspired by the family’s neglected vineyards that the couple launched their own winery in 2018. Today, Hus is one of the stars on the official Urla Vineyard Route.
The Urla Vineyard Route: A Wine Lover’s Dream
Launched to promote local viticulture, the Urla Vineyard Route features 10 boutique wineries, each with its own character. Visitors can tour cellars carved into limestone hills, sip Syrah under olive canopies, and meet winemakers passionate about reviving indigenous Turkish grapes like Öküzgözü and Boğazkere—alongside international varieties like Grenache and Cariñena.
| Winery | Signature Grape | Experience |
|---|---|---|
| Hus Winery | Syrah, Grenache | Family-run estate with panoramic vineyard views |
| Urla Şarapları | Öküzgözü | Modern tasting room with Aegean seafood pairings |
| Paşaeli Wines | Boğazkere | Organic vineyards and sunset tours |
| Corvus | Narince (white) | Artisanal small-batch wines in a historic stone house |
Terroir & Climate: Why Grapes Thrive in Urla
Urla’s secret lies in its unique terroir. The region’s dry summers, mild winters, and well-draining soils—rich in limestone and clay—create near-perfect conditions for grape growing. Add in cooling sea breezes from the Aegean, and you get balanced acidity and concentrated flavors that rival those of southern France or coastal California.
“It’s like Napa met the Mediterranean,” says sommelier Elif Kaya, who leads wine tours in the region. “But without the crowds—or the price tag.”
Beyond Wine: Gastronomy, Beaches, and Olive Groves
A Urla visit isn’t just about wine. The district is a food lover’s paradise, with farm-to-table restaurants serving dishes like artichoke stew, grilled octopus with lemon-oregano oil, and fresh goat cheese from local dairies.
Don’t miss:
- Urla Market – A Saturday-only bazaar with organic produce, herbs, and handmade preserves
- Karantina Beach – A quiet cove perfect for post-tasting swims
- Ancient Klazomenai – Ruins of a 6th-century BCE city nestled among vineyards
How to Plan Your Urla Wine Escape
Best time to visit: April–June or September–October for mild weather and harvest energy.
Getting there: Fly into Izmir Adnan Menderes Airport (ADB), then rent a car—the Vineyard Route is best explored independently.
Stay: Boutique guesthouses like Villa Urla or Aegean Vine House offer vineyard views and wine-paired breakfasts.
Whether you’re sipping a bold Syrah as the sun dips below the olive groves or strolling through fields fragrant with wild thyme, one thing’s clear: Urla isn’t just rising—it’s arriving.


