Whatnot Livestream Shopping Just Got a Massive $225 Million Vote of Confidence
In a bold move that signals strong faith in the future of interactive e-commerce, livestream shopping giant Whatnot has secured a massive $225 million in Series F funding. This isn’t just another startup cash grab; it’s a powerful endorsement of a shopping model that’s rapidly reshaping how a new generation discovers and buys everything from rare collectibles to everyday fashion .
From Funko Pops to a $11.5 Billion Empire
Founded in 2019 with a niche focus on trading limited-edition toys and collectibles like Funko Pops and sneakers, Whatnot has exploded into the largest livestream shopping platform in the US [[10], [8]]. The company’s platform creates a dynamic, real-time marketplace where buyers and sellers connect via live video auctions, blending the thrill of a live auction with the convenience of online shopping .
This latest funding round, co-led by DST Global, has catapulted Whatnot’s valuation to a staggering $11.5 billion—more than double its value at the start of 2025 [[6], [9]]. This explosive growth is backed by hard numbers: the platform’s Gross Merchandise Value (GMV) more than doubled in 2025 alone .
Why Investors Are Betting Big on the “QVC for the TikTok Era”
Whatnot is effectively a modern-day QVC, but built for the short-attention-span, community-driven world of social media. Its success lies in its ability to foster a sense of community and trust between users, turning a simple transaction into an engaging, social event. This model has proven incredibly potent, with some estimates suggesting the platform could generate between $700 million and $1 billion in revenue for 2025 .
The company has also strategically expanded beyond its collectibles roots into a wide array of categories, including fashion, beauty, and electronics, making it a one-stop shop for a diverse audience .
The Future of Whatnot Livestream Shopping
With this new capital, Whatnot is poised for even more aggressive expansion. The funds will likely be used to enhance its technology, attract more sellers to its platform, and potentially explore international markets. As the line between entertainment and commerce continues to blur, Whatnot is at the forefront of a retail revolution.
For consumers, this means a more robust, secure, and exciting shopping experience. For the e-commerce industry, it’s a clear signal that the future is live, interactive, and community-focused.
