The Windup Watch Fair isn’t your typical horological event. Forget the glitzy, corporate booths and the sea of Submariners. For a decade, this New York gathering has been the beating heart of the independent watch world, and its 10th-anniversary celebration promises to be its most ambitious yet.
What is the Windup Watch Fair?
Founded in 2015, the Windup Watch Fair was born from a simple idea: create a space for independent watch brands and the enthusiasts who love them to connect directly, without the barriers of traditional luxury retail. It’s a free, public event that champions creativity, accessibility, and genuine passion over pedigree and price tags.
Windup Watch Fair 2025: A Decade of Disruption
This year’s milestone event is set to take place from October 17 to 19, 2025, at its familiar home of Center415 on Fifth Avenue in Manhattan . To mark its 10th anniversary, the fair is pulling out all the stops.
Attendees can expect:
- Over 140 independent brands showcasing their latest creations .
- Exclusive product launches you won’t see anywhere else.
- Special anniversary exhibits celebrating the fair’s history and impact on the watch industry .
- A dedicated 10th Anniversary Panel on Saturday, October 18th, featuring key figures from the community .
Why the Windup Watch Fair Matters
In an industry often dominated by a handful of giants, the Windup Watch Fair has democratized watch culture. It’s where a first-time buyer can chat with the founder of a microbrand about their design philosophy, and where seasoned collectors discover their next grail piece from an unknown artisan. The fair’s success is a testament to a growing community that values originality and story over a famous name on the dial. As the organizers themselves state, their mission has always been to foster a “welcoming environment for watch enthusiasts of all levels” .
What to Expect at the 10th Anniversary Event
The 2025 fair is designed to be a celebration for everyone. Whether you’re a curious newcomer or a veteran collector, the event is free and open to the public, with all programming included at no cost . The atmosphere is intentionally relaxed and engaging, a stark contrast to the often-intimidating world of high-end watch boutiques.
Here’s a quick look at the event details:
| Detail | Information |
|---|---|
| Event | Windup Watch Fair 10th Anniversary |
| Dates | October 17-19, 2025 |
| Location | Center415, 415 Fifth Avenue, New York, NY |
| Admission | Free and open to the public |
This is more than just a trade show; it’s a community gathering. It’s a place where the future of watchmaking is being shaped by passionate individuals, one unique timepiece at a time. If you’ve ever felt that the world of watches was closed off to you, the Windup Watch Fair is your open invitation.
